APPLICATION DESIGN 1 - PROJECT 2
21/10/2025 - 0/0/2025 (Week 5 - Week 8)
Muhammad Baihaqi Desya / 0377271
Bachelors of Design (Hons) in Creative Media / Taylor's University
Project 2
Table of Contents
1. Lectures
2. Instruction
3. Project 2
4. Feedback
5. Reflection
5. Reflection
1. Lectures
Week 5 (22/10/2025)
User Research
process of understanding user behaviour, needs, and attitudes, through
observations and feedback collection method.
Role of UX design
1. help understand user goals, behaviour, goals and needs
2. reveals how users currently interact with a system, their pain points
(journey map)
3. understanding user emotions during interaction
4. ensure that the design process is grounded in user understanding,
leading to effective UCD
5. collab closely with the product for future direction
UX researcher duties
1. developing research method
2. select and recruit target end users
3. conduct individual interview
UX research is good when:
Design process --> involving end users
User feedback --> listening to users
Approaches --> avoiding biases by considering diverse user
perspective
Participation --> actively engaging with personal involvement
Integrating UX research
integrated throughout the concept (understanding), iterative designs
(assumption make and feedback), and launch phases of a product
(adjustments and insights).
note: this can be do repetitively until it make sure meet the user
needs
The value of UX research is to
minimizes uncertainty and clarifies what user wants and need so it will
benefit user, business, or product
5 steps of UX research
1. Objectives --> what are you going to make
2. Hypotheses --> make assumptions based on our users
3. Methods --> what approaches we choose
4. Conduct --> how to process the data
5. Synthesize --> address the knowledge gaps
UX research method
Qualitative --> use before making the app to understand user
needs
Quantitative --> use when testing, want to measure satisfaction
Week 6 (29/10/2025)
Affinity mapping
Split or merge grouping
5+ = split data into more groups
3-4 = nice, it means there is a theme
2 = worth exploring
0 = something that we miss
User Personas
created from the best bits of your interviews, takes the problem to
create a new person.
Why use persona?
- Summarise the research
- Stretch their team's horizon
- Align the vision
- Focus
How many Persona?
- Main persona --> share the most common goals and needs from your audience, represent the 80%
- Secondary --> specific goals and needs, represent user that are less involved
- Secondary --> another user, performing other function than your main persona
Week 8 (12/11/2025)
User flowchart
breakdown activities into practical steps
Circle --> start and finish
Diamond --> decision
Square --> step
Sitemap
- visual representation of site/ app content organization
- hierarchy of nodes represent the pages
- arrows and line indicate relationship between web pages/ app interface
- with card sorting insight you can create your content in site map
Week 9 (19/11/2025)
Sketching
Sketching is bringing your thinking out for everyone to see. Sketching
not including images (focus on navigation), details and colors, so
everyone can do it.
Sketch on paper:
- flow
- quick
- quantity centered
Wireframe
linked sketches, color for interaction, and as little text as possible
(buttons & context if needed), you can also add notes.
Flow
sketches of the flow for the app, from beginning until the end.
notes: no login page needed in the sketch (5-6 screens)
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