Typography - Task 1: Exercises

21/4/25 - 26/5/25 (1st week to 6th week)

Muhammad Baihaqi Desya (0377271)

Typography

Task 1: Exercise 

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Table of Contents

1. Lectures

    1.1 Onsite Lecture

    1.2 Lecture Videos

2. Instruction

3. Progress Work

4. Feedback

5. Reflection

6. Further Reading

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1.Lectures 

Week 1: Introduction & Development of Typography

In this lecture, Mr. Vinod explained Typography began with calligraphy (the art of writing by hand.) In this 

Week 2 :

Week 3 :

Week 4 :

Week 5:

Week 6:

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2. Instruction

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3. Progress Work

This is my first sketch for Jump, so in this design i took a refrence of a trampoline i make the trampoline into "M" word and mr  thankfully Mr Max loved it and i got accept it for jump and this is my finals sketch for jump

And this is my sketch for MELT font, in this melt idea i was making 2 version 1 is starting to melt from the top and the second started melting from the botom, Mr Max Prefer the first idea the starting melt from the top.

this my desing for chill font, the very first this that pop out from my head is woobly word in my mind it also says chill because we are relaxing at that moment. so after that i talk to Mr Max loves the idea and accept it.

this is my last desing and that is ROLL, at this desing i was not having idea until i remember bowling ball, so i try to make O into a rolling ball that is will be rowling, and i got accept it from Mr Max.
 

Final Outcome

This is my final outcome from all of my sketch, in this i have a few adjustment for my jump font i make the M a little bit more smaller, for the roll is all the same just a few adjustment in the "R" word, chill is all the same, for the melt i cant proced for the melt font until i hear from mr max that melting can be a little be woobly or stretch and i try to make it into my melt and overall it looks nice and mr max approved it.

this is my final animation for jump

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Process Work (Exercise 2)

Exercise on Text Formatting 

This is all of my layout desing, i start finding idea in the digital version. Mr Max ask for 8 sketch and this is all of my sketch for this layout.

Final Outcome

for the final outcome from all of the 8 design Mr Max choose the final design or the number 8 design, and this is the baseline version.

Headline

Typeface: Futura Std

Font/s: Futura Std Bold

Type Size/s: 39 pt

Leading: 37 pt

Paragraph spacing: 0

Subtitle

Typeface: Futura Std

Font/s: Futura Std Medium 

Type Size/s: 25 pt

Leading: 29.6 pt

Paragraph spacing: 0

Body

Typeface: Futura Std

Font/s: Futura Std Book

Type Size/s: 9 pt

Leading: 11 pt

Paragraph spacing: 3.881 mm

Characters per-line: 58

Alignment: Left justified

Margins: 123 mm top, 26 mm left + right, 26 mm bottom

Columns: 2

Gutter: 10 mm

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4. Feedback

Week 1
Mr. Max introduced us to the module and showed us how to set up our own blogs using Blogger. He also asked us to choose a tagline that we would use for our future project. This session helped us understand how to begin documenting our work and gave us direction for the upcoming tasks.

Week 2
Mr. Max explained the first task and asked us to create sketches for four chosen words: Melt, Jump, Roll, and Chill. He guided us through the process and gave examples to help inspire our ideas for typographic expression.

Week 3
Mr. Max gave us instructions on how to turn our sketches into digital versions. He helped us refine our ideas using digital tools and reminded us to stay creative while maintaining readability in our typography.

Week 4
We were introduced to Adobe InDesign. Mr. Max taught us about Kerning, Tracking, and Leading, and showed us how to adjust them using shortcuts. He also gave us an assignment to explore different font treatments using our own names, helping us see how spacing affects design quality.

Week 5
Mr. Max reviewed my work and accepted all of my designs. However, he also gave suggestions on how to improve it further by adjusting the placement of images and text. His feedback encouraged me to explore layout more creatively and pay closer attention to visual balance.

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5. Reflection

Through this task, I learned how typography is not just about choosing fonts, but also about how type can visually represent meaning, emotion, and action. Creating typographic expressions for the words Jump, Roll, Chill, and Melt challenged me to think creatively and to communicate ideas through letterforms alone.

I improved my skills in using Adobe Illustrator to experiment with layout, alignment, and visual effects. At first, it was difficult to express abstract actions like "Chill" or "Melt" through text, but with feedback from Mr. Max and by looking at examples, I gained a better understanding of visual rhythm and movement in design.

I also learned the value of iteration — some ideas worked better after being revised, like connecting the jump rope on the letter "P" or adjusting the curves in "Melt" to make it look more fluid. This task made me more aware of how even small details in typography can strongly influence the message being conveyed.

Overall, this project helped me see type as a powerful visual language and gave me more confidence in experimenting with bold, expressive designs in future projects.

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6. Further Reading