Advanced Typography - Final Compilation & Reflection

22.09.2025 - 23.12.2025 / Week 1 - Week 14                                 

Muhammad Baihaqi Desya / 0377271

Advanced Typography / Bachelors of Design (Hons) in Creative Media / Taylor's University

Advanced Typography - Final Compilation & Reflection

Table Of Content

• Instruction
• Task 1 - Exercise
• Exercise 1 - Typographic Systems
• Exercise 2 - Type & Play
• Task 2 - Key Artwork and Collateral
• Key Artwork 
• Collateral
• Task 3 - Type Expression and Application
• Reflection

Instruction

Link to blog:

Task 1: Exercise

Task 2: Key Artwork & Collateral

Task 3: Type Exploration and Application

Task 1 - Exercise

22.09.2025 - 05.05.2025 / Week 1 - Week 4 

Exercise 1 - Typographic Systems

Fig 1.1 Axial Final Outcome (30/09/2025)

Fig 1.2 Modular Final Outcome (30/09/2025)

Fig 1.3 Dilatational Final Outcome (30/09/2025)

Fig 1.4 Grid Final Outcome (30/09/2025)

Fig 1.5 Modular Final Outcome (30/09/2025)

Fig 1.6 Radial Final Outcome (30/09/2025)

Fig 1.7 Transitional Final Outcome (30/09/2025)

Fig 1.8 Random Final Outcome (30/09/2025)

Exercise 2 - Type & Play

Fig 2.1 Image (07/10/2025)

Fig 2.2 Sketch finding the words (07/10/2025)

Fig 2.3 Letterform after Correction. (07/10/2025)

Fig 2.4 Final Outcome (07/10/2025)

Task 2 - Key Artwork and Collateral

13.10.2025 - 17.11.2025 / Week 4 - Week 9       

Key Artwork

Fig 3.1 black wordmark on white background (27/10/2025)

Fig 3.2 whitewordmark on black background (27/10/2025)

Fig 3.3 Color palette  (27/10/2025)

Fig 3.4 orange wordmark on dark blue background (27/10/2025)

Fig 3.5 dark blue wordmark on orange background (27/10/2025)

Fig 3.6 dark blue wordmark on orange background (27/10/2025)

Collateral

4.1 Tote bag mockup (12/11/2025 week 8)

4.2 T-shirt mockup (12/11/2025 week 8)

4.3 Frame poster mockup (12/11/2025 week 8)

4.4 instagram Layout final (12/11/2025 week 8)

4.5 instagram screenshot (12/11/2025 week 8)

Instagram Link: https://www.instagram.com/haqi.collective?igsh=NW9uOG04M256MXZq&utm_source=qr

Task 3 - Type Expression and Application

The final font is avaible for download below:

Haqi font regular

Fig 5.1 Fontlab screen grab (08,12,2025)

Fig 5.2 Presentation Font (10,12,2025)

Fig 5.3 Presentation Font (10,12,2025)

Fig 5.4 Presentation Font (10,12,2025)

Fig 5.5 Presentation Font (10,12,2025)

Fig 5.6 Presentation Font (10,12,2025)

Fig 5.7 Font Application 1 (11,12,2025)

Fig 5.8 Font Application 2 (11,12,2025)

Fig 5.9 Font Application 3 (11,12,2025)

Fig 5.10 Font Application 4 (11,12,2025)

Fig 5.11 Font Application 5 (11,12,2025)

Reflection

Experiences

Throughout this project, I experienced a full design journey that started from exploration and ended with a complete visual system. At the beginning, I focused heavily on experimenting with layout systems such as grid, modular, radial, and random compositions. This stage felt chaotic in a good way, because I was constantly trying to push typography beyond just “being readable” and into something more expressive.

As the project progressed, I moved from layout experiments into building a visual identity through the haqi. wordmark and eventually designing a complete typeface. This shift changed how I worked: instead of asking “what looks cool,” I started asking “what is consistent and scalable.” Applying the identity to real contexts such as posters, merchandise, billboards, and digital platforms made the project feel more real, and honestly more challenging, because every decision suddenly mattered.

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Observation

One key observation I made is that strong design does not always come from adding more elements, but often from removing them. When developing the haqi. identity, simplicity became the main strength. The lowercase letters, the single dot, and limited color palette created a calm but confident visual language.

I also noticed that structure plays a crucial role even in experimental design. During early punk inspired typography explorations, I thought randomness meant freedom. However, I realized that the most effective outcomes still relied on hidden systems such as alignment, spacing, and proportion. When I started designing the haqi typeface, this understanding became even more important, especially when testing readability, character consistency, and paragraph flow.

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Finding

The most important finding from this project is that typography is not just about choosing fonts, but about shaping communication. Creating my own typeface helped me understand how small design decisions like curve radius, spacing, or x-height can significantly affect both readability and personality.

Another finding is that a successful visual identity must work across different scales and contexts. Seeing haqi. applied on business cards, clothing, public spaces, and transportation environments proved that consistency builds trust and clarity. Overall, this project taught me that good design is a balance between expression and control. Sometimes being “less loud” actually makes the work speak louder.