DPI - Week 7: Practical - Poster Design Update

Muhaamad Baihaqi Desya (0377271)

Digital Photography And Imaging/Bachelor of Design (Hons) in Creative Media

1. Lecture

Color Theory

Colour theory is both the science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.

The Color Wheel

RGB vs CMYK

RGB: Additive color mixing model

Colour is created by mixing red, green and blue light sources of various intensities. TVs, screens and projectors use red, green and blue (RGB) as their primary colors.

CMYK: Subtractive color mixing model

Colour is created by the subtraction of light. The CMYK color system is the color system used for printing.

Hue, shade, tint and tone

Hue is the most basic of color terms and denotes an object’s color. 

Shade is a hue to which black has been added. For example, red + black = burgundy.

Tint is a hue to which white has been added. For example, red + white = pink.

Tone is a color to which black and white (or grey) have been added.

Colour Harmony

The arrangement of the colors in design in the most attractive and effective way for users’ perception.

Monochromatic 

Monochromatic is hard to make a mistake and create the distasteful color scheme.

Analogous 

Analogous are 3 colors located right next to each other on the color wheel. Usually 1 of the 3 colors predominates the composition

Complementary

Complementary colors are opposites on the color wheel. This scheme is opposite to analogous and monochromatic since it aims to produce high contrast. Complementary colours make imagery pop, but overusing them can get tiresome.

Split-Complementary

Split-Complementary involves the use of three colors. Start with one color, find its complement and then use the two colors on either side of it. 

Triadic

Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic. Using triadic color scheme creates visual contrast and harmony simultaneously.

 

The Psychology of Color

Colors have an extraordinary ability to provoke specific emotions for each individual and to attract people’s attention and harmony simultaneously.

 

While perceptions of color are somewhat subjective, some effects have universal meaning.

Warm V.S Cool

Draw a line through the center of the wheel, and you’ll separate the warm colors (reds, oranges, yellows) from cool colors (blues, greens, purples).

Warm colours

Warm colors often evoke feelings of happiness, optimism and energy.  However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape). 

Cool colours

Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense).

Blacks

Black is often used sparingly – such as for text – but it works quite well as a primary colour element (like for backgrounds). 

Black adds an air of sophistication and elegance, and also mystery, though with much bolder confidence.

Whites

As primary, white gives off an impression of clean, virtuous, healthy. White pairs well with just about anything, making it ideal as a secondary colour. 

2. Practical

Poster Sketches

Progress 1

After consultation Mr.Fauzi said i could put grass or anything at the bottom of the design because it feel so empty.