DPI - Week 6: Practical - Poster Design Exercise

Muhaamad Baihaqi Desya (0377271)

Digital Photography And Imaging/Bachelor of Design (Hons) in Creative Media

1. Lecture

While it's important for every designer to understand the core principles of design to create strong and appealing compositions, great design doesn’t always mean strict rule-following. In fact, some of the most striking and memorable works deliberately break these principles to achieve unique and powerful visual impact.

The 7 Principles of Design

1. Emphasis

Emphasis is about directing the viewer’s attention to the most important part of a design. It ensures there's a clear focal point, whether that’s a bold headline, a striking image, or a Call to Action button so the viewer knows where to look first.

2. balance and alignment

Balance provides a sense of stability in a design. It may be symmetrical or asymmetrical, as long as elements feel intentionally placed. Alignment keeps visuals organized and allows for clear visual flow.

3. Contrast

Contrast is what people mean when they say a design “pops.” It comes away from the page and sticks in your memory. 

Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable.

4. Repetition

Repetition unifies and strengthens a design. If only one thing on a band poster is in blue italic sans-serif, it can look like an error. If three things are in blue italic sans-serif, a motif is created and control over the design is restored.

5. Proportion

Proportion is the visual size and weight of elements in a composition and how they relate to each other. It often helps to approach design in sections instead of as a whole.

6. Movement

Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated. Movement creates the story or the narrative of the work.

7. White Space

White space, or negative space, is the only one that specifically deals with what is not added. It is exactly that, the empty page around the elements in a composition. For beginning designers it can be a perilous zone. Often simply giving a composition more room to breathe can upgrade it from mediocre to successful.

2. Practical

Moodboard 3 poster reffrence

2. Fill up the details below

Theme: City Inspiration: Beauty - The Scenery of Hometown

Category: Magic Lock Screen

Title: Hometown haze

Summary of your design concept

I want to show that hometown have their on beauty against city